What is the difference between Digital Marketing versus Social Media Marketing

 Difference between Digital Marketing versus Social Media Marketing

• Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
• Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc. while social media marketing may focus on one or more than one social media channel such as Twitter, Facebook, YouTube, etc.
• The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience. While for digital marketing, you can only use the banner advertisements on different digital platforms like TV, the Internet, or billboards to promote your product, services or brand.

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